iMonetize Academy

Lesson 1

3 min. read

Customer data and the GDPR

Regulations like the GDPR give your customers new rights over how you collect and process their data. Make sure you’re prepared to respect your customers’ rights and their privacy.

Lesson 2

4 min. read

How to create a tracking plan

When getting started with analytics, the most successful teams front-load the planning. Forming a hypothesis and setting goals help determine the metrics to measure and the events to track. Here's how a tracking plan can help you succeed.

Lesson 3

2 min. read

Leveraging interaction data

Connect certain Destinations as Sources to leverage additional signals about customer engagement

Lesson 4

4 min. read

Naming conventions: one step towards clean data

To speed up your time to insight, you should enforce a naming convention when instrumenting analytics. In this lesson, we’ll go over why you need a naming standard and our preferred approach, the object-action framework.

Lesson 5

2 min. read

Scalable data governance

High-quality data requires alignment, validation, and enforcement. Learn what it takes to keep your customer data squeaky clean.

Lesson 6

4 min. read

The anatomy of a `.track()` call

You can answer anything and keep your analytics scope manageable if you include the right data in your `.track()` call. We’ll provide examples and reveal a little bit about what is going on beneath the hood.

Lesson 7

2 min. read

Tracking plans for B2B companies

Learn how to setup your tracking if you are a business that sells to other businesses.

Lesson 8

5 min. read

When to track on the client vs. server

When deciding whether to track users on the server or on the client, there are many gotchas and factors to consider. Here is a short guide with pros and cons of each.

Lesson 1

5 min. read

How stacks evolve

Founders always ask us to recommend the “ideal” growth stack for startups. While this will vary among startups, we’ve identified a few stack trends across fast-growing startups that are valuable to know in the early stages.

Lesson 2

5 min. read

How to choose the best attribution provider

You need to know what marketing campaigns are working so you can do more of them, but how? Learn about the attribution vendor landscape with insights on what tool might be best for your team.

Lesson 3

3 min. read

How to choose the best performance monitoring tool

Performance issues destroy your customer experience. So stop them in their tracks! This lesson will give you insight into the performance monitoring vendor landscape and walk through some key considerations when it comes to selecting the right tool for your business.

Lesson 4

4 min. read

How to choose the right business intelligence tool

This lesson will give you a framework for evaluating BI tools and share details on some of the key players in the market.

Lesson 5

5 min. read

How to choose the right data warehouse

Choosing the right data warehouse for your business is no easy task. Not only are there quite a few options on the market, but each has a slightly different set of features to consider. Continue your journey through Analytics Academy to see which one is right for you!

Lesson 6

3 min. read

How to navigate the sea of customer data tools

There are nearly 7,000 customer data tools to choose from and it can be overwhelming. In this lesson, you’ll learn how to think about selecting a tech stack for your needs today versus those you’ll need tomorrow.

Lesson 7

5 min. read

How to choose the right email service provider

There are a number of solid email service providers to choose from. How do you decide which is the best for your team, user base, and budget? This lesson will give you insight into the vendor landscape and walk through some key considerations when it comes to selecting an email tool.

Lesson 1

7 min. read

7 launch day data mistakes to avoid

Launch day only comes around so often. So when it does, you want to make sure your using data to get the most out of this opportunity. Over the years, we've launched countless products and features, and have worked with some of the biggest companies advising them on data strategies for new launches. This chapter outlines some of the most common data pitfalls we've seen heading into launch day, and some easy strategies to avoid them.

Lesson 2

5 min. read

Driving team performance with metrics

In this lesson, we'll share some of the challenges we've faced and the wisdom we've learned while operationalizing our funnel metrics to drive go to market strategies at Segment.

Lesson 3

3 min. read

Motivating your team with data

You’ve tracked data. Great. But now what? The highest performing companies use data to drive transparency, motivation, and creative problem-solving from their teammates.

Lesson 4

3 min. read

Setting company strategy with data

How can you use data to set your company's strategy? We'll share how we think about this at Segment.

Lesson 5

3 min. read

Setting data-driven OKRS

Once you've set your company strategy with data, the next step is to set goals and get to work. In this lesson, we'll teach you how to set data-driven OKRs.

Lesson 1

5 min. read

Boosting return on ad spend

To drive continued and sustained growth, you need to get digital advertising right. A good indicator that you’ve done that is a strong return on ad spend (ROAS). In this chapter, we’ll cover some tips and tricks that will help you maximize your ROAS and keep those new users flowing in.

Lesson 2

6 min. read

Finding growth opportunities in your product with data

How to think about increasing product adoption, the different possible levers of growth, and the tools available.

Lesson 3

7 min. read

How to create the best audiences for your campaigns

Getting the right message to the right person at the right time requires that your tools are working off the right audiences. While 1:1 communication may be out of the question as you scale, it doesn’t mean you can’t engage users and personal and relevant ways. Check out this lesson to learn more about the audiences every B2C and B2B company can use to guarantee high engagement.

Lesson 4

6 min. read

Identify your company’s growth model

This lesson walks through what a growth model is, some great examples, and most importantly how to identify and build your own growth model.

Lesson 5

2 min. read

Personalize your campaigns with your data warehouse

Make your marketing campaigns even more powerful by importing data from your data warehouse using Personas SQL Traits.

Lesson 6

5 min. read

The quickest wins in SEO

Want to punch above your weight in the SEO game? This lesson will walk through some quick wins when it comes to your SEO strategy, from quick technical fixes to ongoing optimization strategies.

Lesson 7

3 min. read

Three simple email campaigns that can help improve retention

If you could boost conversion 30% for $50 a month, would you? Check out these three quick and easy email campaigns that every company should try running in order to successfully onboard and engage more of your users.

Lesson 1

6 min. read

A Guide to Multi-Touch Attribution: What It Is and How to Do It

Very few customers buy on their first visit to your website. They usually see a few ads, read some blogs, and hear about you from friends. As a result, multi-channel attribution has become critically important to spot nascent and high-quality user acquisition channels.

Lesson 2

4 min. read

Take your product usability to the next level

In this lesson, you'll learn how to understand your product usability metrics to better enhance adoption and engagement in your product.