iMonetize Academy
Courses
Course 1
7 Lessons
Intro to analytics
In this course you’ll learn:
Course 2
8 Lessons
Collecting the right data
In this course you’ll learn:
Course 3
7 Lessons
Choosing the right stack
In this course you’ll learn:
Course 4
5 Lessons
Building a data driven company
In this course you’ll learn:
Course 5
7 Lessons
Grow using data
In this course you’ll learn:
Course 6
2 Lessons
Advanced analytics
In this course you’ll learn:
In this course you’ll learn:
Lesson 1
4 min. read
Choosing metrics that matter
Everyone loves their wall-mounted dashboards, but we rarely pick the right metrics to track. And tracking the wrong metrics is almost as bad as tracking nothing at all. Here's what you need to know about selecting actionable metrics. Lesson 2 3 min. readHow to think about analytics
You need to think about analytics differently. In this lesson, you'll learn what a successful analytics process looks like and how to do it yourself. Lesson 3 4 min. readMaking the most of your customer data
Customer data is becoming useful in more and more tools—analytics, sending personalized emails, running A/B tests, etc. But this introduces some complexity in data management. Here are best practices in maintaining consistent and high-quality customer data, so you can focus on growing your business. Lesson 4 4 min. readMeasuring product-market fit
In this lesson, you'll learn how to use analytics to quantify product-market fit. As we learned the hard way, this knowledge can save you years of time and hundreds of thousands of dollars. Lesson 5 5 min. readThe analytics quickstart guide
Getting the right message to the right person at the right time requires that your tools are working off the right audiences. While 1:1 communication may be out of the question as you scale. It doesn't mean you can't engage users in personal and relevant ways. Check out this lesson to learn more about the audiences that every B2C and B2B company can use to guarantee high engagement. Lesson 6 3 min. readWhen to use SQL for analysis
There comes a day where your existing analytics tools won’t be able to answer your questions. But for a while, out-of-the-box analytics tools are all you need. When should you level up to SQL? When you hit one of these blockers. Lesson 7 4 min. readWhy you should own your data
Though the sharing economy is ushering us into a world of letting foreigners sleep in your bed, riding in cars with strangers, and generally eschewing the notion of “ownership,” we strongly believe that when it comes to analytics data, you should own it.In this course you’ll learn:
Lesson 1
3 min. read
Customer data and the GDPR
Regulations like the GDPR give your customers new rights over how you collect and process their data. Make sure you’re prepared to respect your customers’ rights and their privacy. Lesson 2 4 min. readHow to create a tracking plan
When getting started with analytics, the most successful teams front-load the planning. Forming a hypothesis and setting goals help determine the metrics to measure and the events to track. Here's how a tracking plan can help you succeed. Lesson 3 2 min. readLeveraging interaction data
Connect certain Destinations as Sources to leverage additional signals about customer engagement Lesson 4 4 min. readNaming conventions: one step towards clean data
To speed up your time to insight, you should enforce a naming convention when instrumenting analytics. In this lesson, we’ll go over why you need a naming standard and our preferred approach, the object-action framework. Lesson 5 2 min. readScalable data governance
High-quality data requires alignment, validation, and enforcement. Learn what it takes to keep your customer data squeaky clean. Lesson 6 4 min. readThe anatomy of a `.track()` call
You can answer anything and keep your analytics scope manageable if you include the right data in your `.track()` call. We’ll provide examples and reveal a little bit about what is going on beneath the hood. Lesson 7 2 min. readTracking plans for B2B companies
Learn how to setup your tracking if you are a business that sells to other businesses. Lesson 8 5 min. readWhen to track on the client vs. server
When deciding whether to track users on the server or on the client, there are many gotchas and factors to consider. Here is a short guide with pros and cons of each.In this course you’ll learn:
Lesson 1
5 min. read
How stacks evolve
Founders always ask us to recommend the “ideal” growth stack for startups. While this will vary among startups, we’ve identified a few stack trends across fast-growing startups that are valuable to know in the early stages. Lesson 2 5 min. readHow to choose the best attribution provider
You need to know what marketing campaigns are working so you can do more of them, but how? Learn about the attribution vendor landscape with insights on what tool might be best for your team. Lesson 3 3 min. readHow to choose the best performance monitoring tool
Performance issues destroy your customer experience. So stop them in their tracks! This lesson will give you insight into the performance monitoring vendor landscape and walk through some key considerations when it comes to selecting the right tool for your business. Lesson 4 4 min. readHow to choose the right business intelligence tool
This lesson will give you a framework for evaluating BI tools and share details on some of the key players in the market. Lesson 5 5 min. readHow to choose the right data warehouse
Choosing the right data warehouse for your business is no easy task. Not only are there quite a few options on the market, but each has a slightly different set of features to consider. Continue your journey through Analytics Academy to see which one is right for you! Lesson 6 3 min. readHow to navigate the sea of customer data tools
There are nearly 7,000 customer data tools to choose from and it can be overwhelming. In this lesson, you’ll learn how to think about selecting a tech stack for your needs today versus those you’ll need tomorrow. Lesson 7 5 min. readHow to choose the right email service provider
There are a number of solid email service providers to choose from. How do you decide which is the best for your team, user base, and budget? This lesson will give you insight into the vendor landscape and walk through some key considerations when it comes to selecting an email tool.In this course you’ll learn:
Lesson 1
7 min. read
7 launch day data mistakes to avoid
Launch day only comes around so often. So when it does, you want to make sure your using data to get the most out of this opportunity. Over the years, we've launched countless products and features, and have worked with some of the biggest companies advising them on data strategies for new launches. This chapter outlines some of the most common data pitfalls we've seen heading into launch day, and some easy strategies to avoid them. Lesson 2 5 min. readDriving team performance with metrics
In this lesson, we'll share some of the challenges we've faced and the wisdom we've learned while operationalizing our funnel metrics to drive go to market strategies at Segment. Lesson 3 3 min. readMotivating your team with data
You’ve tracked data. Great. But now what? The highest performing companies use data to drive transparency, motivation, and creative problem-solving from their teammates. Lesson 4 3 min. readSetting company strategy with data
How can you use data to set your company's strategy? We'll share how we think about this at Segment. Lesson 5 3 min. readSetting data-driven OKRS
Once you've set your company strategy with data, the next step is to set goals and get to work. In this lesson, we'll teach you how to set data-driven OKRs.In this course you’ll learn:
Lesson 1
5 min. read
Boosting return on ad spend
To drive continued and sustained growth, you need to get digital advertising right. A good indicator that you’ve done that is a strong return on ad spend (ROAS). In this chapter, we’ll cover some tips and tricks that will help you maximize your ROAS and keep those new users flowing in. Lesson 2 6 min. readFinding growth opportunities in your product with data
How to think about increasing product adoption, the different possible levers of growth, and the tools available. Lesson 3 7 min. readHow to create the best audiences for your campaigns
Getting the right message to the right person at the right time requires that your tools are working off the right audiences. While 1:1 communication may be out of the question as you scale, it doesn’t mean you can’t engage users and personal and relevant ways. Check out this lesson to learn more about the audiences every B2C and B2B company can use to guarantee high engagement. Lesson 4 6 min. readIdentify your company’s growth model
This lesson walks through what a growth model is, some great examples, and most importantly how to identify and build your own growth model. Lesson 5 2 min. readPersonalize your campaigns with your data warehouse
Make your marketing campaigns even more powerful by importing data from your data warehouse using Personas SQL Traits. Lesson 6 5 min. readThe quickest wins in SEO
Want to punch above your weight in the SEO game? This lesson will walk through some quick wins when it comes to your SEO strategy, from quick technical fixes to ongoing optimization strategies. Lesson 7 3 min. readThree simple email campaigns that can help improve retention
If you could boost conversion 30% for $50 a month, would you? Check out these three quick and easy email campaigns that every company should try running in order to successfully onboard and engage more of your users.In this course you’ll learn:
Lesson 1
6 min. read