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Motivating your team with data

After completing your data tracking and enforcing it, when your tools are connected, and each team is in the right place to effectively drive their own metrics forward, your product team can find the biggest drop offs for activation and develop tests to resolve them. Your marketing team can measure the effects of their advertising using behavior-based drip campaigns. There is always a chance to motivate your entire company and teams by using data. Data lets you know exactly what you’re doing right or wrong. Data can drive alignment and cohesion if it is treated transparently and everyone sees the results of what they are doing. We’ve outlined a few ways you can motivate your team and get them pumped up to serve customers better and achieve goals using data.

The trajectory graph 

Motivating your team to hit goals can be done using your revenue growth graph. You can present your graph showing where the growth curve tilts up and how key changes in the company resulted in the change or make future estimations if such activities were to end. You can do this every quarter and show the progress you’ve made using recent graphs to motivate your teams. You can also show projections of how current projects will affect the growth graph if they are executed properly. It’s a great way of making everyone feel they contribute meaningfully to the growth of the company and gives them hope for more progress through innovations. Another great thing about the trajectory graph sis that it serves as a reminder that if the team relents, the graph will drop and the desired curve will never be attained. 

Weekly slack updates 

Being transparent with your employees is important for letting them know how much progress is being made. It makes them trust you more and motivate them to do more of they have easy access to information on how much revenue the company makes from each segment of the market. It’s not enough to just make the information available, ensure everyone sees it by sharing frequent updates on work channels like Slack or whatever your forum uses for communication every week. This way, every team member knows how much progress has been made and how close or far away from your goals you are. Another thing you can do is openly celebrate teammates who contribute to making things happen. it makes them feel more respected and valuable to the team. 

Clear “buckets” of goals

You can also create clear “buckets” of goals where before launching, you clarify the kind of results that would make you happy like an increase in revenue or sign ups these defined buckets serves as motivation to your team because they will know how well they’re doing if their activities lead the company closer to the goal and encourages them to work harder if the goals are not in sight yet. You can use past performance or baselines to create your goal buckets but if as a startup, you don’t have any of these yet, you can create your goals based on initial guesses and estimations. When you fully launch and observe activities for a few weeks, you can adjust your goals based on what you have seen o far. This will also help you form your baseline for future launches.

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Developing a data driven company

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lesson 4

Setting company strategy with data

To create a solid strategy for your company for your company, you have to really understand your business especially in areas you need to improve and areas you are performing well. We will share a general method to help you understand how your business works using data.

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