Simple email campaigns that help boost retention

This lesson will explain 3 kinds of emails that can help with retention. They are:

• The surprise personal email
• The abandoned task email
• The last email you’ll ever send.

Now you may be thinking “I have no idea what to write” but there’s no need to worry, starting out can be quite easy.

The surprise onboarding personal email

When a user signs up, the best time to send them an email is immediately! This timeframe is sensitive as they are still exploring your product and if they run into any challenges, they will abandon your product as not a lot of users would be willing to contact you for help at this point. Which is why its great time for YOU to reach out, something as simple as an email with a single sentence encouraging them to seek help if they need help with setting up is enough to retain a user. It shows your users you care and since its coming from the founder of the company, they’ll feel extra special.  This email lets people know there is an active line for communication and also serves as a reminder for those who may have forgotten/gotten distracted from your site and they will be encouraged to come back.

The abandoned task email

When sending out emails, think to yourself “how can I help my users succeed” in a situation where a user abandons your page halfway through your funnel or before they can complete a task, you can help them succeed by reminding them they haven’t completed the task yet, ask them why they stopped and let them know what they’re missing out on by not completing the process. This type of emails are great for increasing conversion with users who fall out of your funnel and you can still share targeted emails that upsell without being spammy.

The last email you’ll ever send

The saddest kind of abandonment is when paid users churn. Its particularly sad because acquiring paid users is expensive however, targeted emails can help you get them back. Avoid sending the typical “we miss you” email asking them to come back and instead send an email offering useful information that helps the user, giving them good reasons to return to your site with the option of speaking with someone if they have issues. Try to figure out why they left and keep them updated on new releases, improvements and deals. When you have a new feature or enhancement, use a highly personalized email to let them know of the new release.

Now that we’ve shown you the three kinds of automated emails that help with retention and conversion while helping you improve your product and learn about your customers. Now it’s your turn to craft an email or two along these lines, send them out and see what they do for your business.